Responsibilities

• Lead trade marketing activity across retail, B2B and spa channels, balancing commercial priorities with the distinctive needs of the spa and wellness sector.
• Develop and execute: Retail and spa launch plans; Seasonal and promotional campaigns; Trade and partner activations; In-store and in-spa merchandising; Retail animation programmes; Treatment launches and wellness campaigns; B2B events and trade showcases; Sell-in and sell-out initiatives.
• Ensure every activation is commercially effective while remaining unmistakably ESPA.
• Grow spa partnerships: own the trade marketing strategy that supports our most important partners; develop programmes to increase Treatment bookings, Spa retail sales, Brand visibility and desirability, Partner engagement and retention, New partner opportunities, Commercial performance across strategic accounts.
• Inspiring Therapists & Spa Teams: Therapist engagement initiatives; Activation toolkits; Product and treatment campaigns; Retail recommendation programmes; Education and motivation initiatives; In-spa launches and experiences.
• Building Luxury Hospitality Partnerships: develop strong relationships and compelling marketing programmes for luxury hospitality and wellness partners; understand stakeholders from Spa Directors to Hotel GMs and Procurement teams.
• Bringing the ESPA Brand to Life: translate ESPA's brand world into immersive spa experiences; new treatment concepts and launches; Sensory rituals and wellness journeys; Seasonal spa experiences; In-spa storytelling and merchandising; Guest engagement touchpoints; Spa-exclusive activations; Wellness programming; Retail storytelling.

Requirements

• Strong trade marketing experience within beauty, wellness, luxury, hospitality or a related sector
• A strong understanding of the spa and wellness industry
• Experience developing and executing B2B and partner marketing programmes
• Commercial awareness and confidence working with performance data
• Experience managing multiple stakeholders and strategic partners
• Strong project management and organisational skills
• A creative approach to brand activation and experiential marketing
• Excellent communication and relationship-building skills
• The ability to balance brand ambition with commercial realities

Benefits

• Career Development
• Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
• Wellbeing Support: Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.