Responsibilities

• Marketing Strategy: Crafting a comprehensive marketing strategy that aligns with our business goals and drives success (particularly as we move from a one-product to a multi-product business model.)
• Product Launches: Collaborate with the Product team as we launch new products to market, coordinating all aspects of the launch process to generate buzz and drive sales.
• Build the ‘Marketing Department': To be a connecting force: collaborating with our internal teams, our designers, copywriters and our external creative agencies to align marketing efforts with sales goals, providing them with the necessary tools and materials.
• Campaign Management: Take charge of end-to-end campaign management, from conception to execution, ensuring seamless delivery and measurable results.
• Brand Awareness: Elevate our brand presence and recognition, implementing strategies to increase brand visibility and engagement across all of our channels.
• Digital Marketing: Spearhead our online initiatives to reach and engage our target audiences and inspire our community.
• Market Research & Analysis: Be instrumental in our success by conducting thorough market research and analysis, providing actionable insights to inform our strategic decisions.
• Content Strategy: Be a creative storyteller to develop and execute compelling content strategies that resonate with our audience and drive engagement.
• Public Relations: Help shape our brand image and reputation through strategic public relations initiatives, building relationships with media outlets and stakeholders to enhance our visibility and credibility.

Requirements

• Strong Track Record in Marketing: You've spent at least 6 years in a marketing role, with ideally 2 years in a managerial role. You have a strong understanding of paid traffic, influence marketing digital marketing, including SEO, SEM, social media, and email campaigns.
• Strong DTC experience: You feel super comfortable navigating DTC for early stage scaling global e-commerce businesses - building customer relationships, navigating international markets, reimagining branding/storytelling, personalising and maximising data capture and profit margins.
• Strong problem solver: You want to jump headfirst into a senior role - you love the idea of having a chance to truly own a marketing function, to put your stamp on it and feel confident you can find solutions to any problem and carve out your own path.
• Doesn't need hand-holding: you want to collaborate with your teammates, to strategize and learn from each other but you don't need to be guided at every step. You're extremely self-driven. You are confident to set out the plan and get stuck in to implement it.
• Curious - the unfamiliar isn't daunting: You possess a natural curiosity and embrace unfamiliar situations as opportunities for growth rather than obstacles.
• Exceptional communicator: You feel in your element sharing your ideas - inspiring others with your insights and plans. You enjoy a team environment - discussing, debating, reflecting together and you approach stressful moments with good humour and a relaxed, pragmatic approach.
• Sports industry experience; preferably tennis: You have a deep understanding of sport (ideally tennis!) - sport means something to you, you understand the power sport has to transform people and you've seen that personally and in a business environment.
• Based in UK ideally: You live in the UK and would enjoy meeting up with your teammates once a month or every couple of months for a strategy/planning session (and for lunch and a natter!)
• Excels in a remote setting: Remote work isn't for everyone but you thrive in a remote role - you love the freedom and flexibility that comes with the fully remote life. A lot of our team have kids and work remotely around their busy family schedules! You manage your hours effectively.

Preferred

• None provided in Description.

Benefits

• Competitive salary: £60-85k, highly contingent on past experience and track record. We're open to both growing someone with potential as well as investing in someone with a track record in the space.
• Fully remote team: set up anywhere in the UK.
• Pension (UK): 5% employer contribution.
• Wellbeing budget: all of our staff have £100 a month to spend on their wellbeing. Yoga/Gym/Meditation/Counselling/Skincare etc etc. If it benefits your wellbeing (and it's legal!) it's a-ok.
• Learning & Development budget: Every staff member has access to a L&D budget on a case by case basis. In the last year we've funded undergraduate degree courses, online short courses, audio books and conferences.
• Remote Working Budget: Every staff member gets a budget of £2500 for remote work set up. Get a new desktop computer or new furniture - and it's yours to keep!
• Flexible working hours: We are a fully remote company and we do everything we can to support staff to work flexibly - to empower them to prioritise their families, their own health and their passions outside work.
• Annual Offsite: Once a year we all meet for a retreat - we co-work, we play tennis, we eat yummy food and connect together. We fly staff from around the world to meet and connect.
• Virtual team events/socials: We work to make our remote work experience sociable and enjoyable (even if you're sitting on the sofa with your laptop!) We do online gaming events, book clubs, wellbeing challenges and coffee catch ups. Last year we sent all our staff VR headsets so we could compete at Tennis even if we're in our kitchen!