TikTok Shop Senior Affiliate Manager at SEEN Group | London, UK

SEEN Group

TikTok Shop Senior Affiliate Manager

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize the TikTok Shop affiliate ecosystem for multiple clients, driving measurable GMV growth, performance insights, creator engagement, and end-to-end campaigns across seeding, partnerships, and LIVE commerce.

Affiliate strategy and program leadership across client portfolios to unlock growth.
Performance reporting and optimization to lift ROI and efficiency.
Creator communities and campaign execution to build durable, monetizable relationships.

Job Description

Responsibilities

Develop and oversee TikTok Shop affiliate strategies across your portfolio of clients to drive measurable GMV growth, conversion, and long-term creator advocacy.
Own performance reporting and optimisation, using platform insights and affiliate data to identify opportunities for growth, efficiency, and ROI improvement.
Act as a senior point of contact for clients, confidently leading conversations around strategy, performance, recommendations, and long-term growth planning.
Oversee the development of high-performing affiliate communities, ensuring creators remain engaged, educated, and commercially effective across TikTok Shop.
Lead the execution of affiliate and creator campaigns across seeding, paid partnerships, and LIVE commerce - ensuring delivery against KPIs and timelines.
Provide guidance and support to junior team members, helping to elevate campaign execution, strategic thinking, and platform knowledge across the team.
Stay ahead of TikTok Shop developments, creator trends, and affiliate best practices, bringing proactive opportunities and innovation to clients and the wider business.
Support agency growth through pitch work, strategy development, case studies, and contributing to new business opportunities within creator commerce and TikTok Shop.
Help improve internal ways of working, reporting structures, and campaign processes to support scalable growth across the affiliate function.

Requirements

Strong experience in TikTok Shop affiliate marketing, affiliate marketing, or creator commerce
Proven track record of driving commercial performance and ROI through affiliate or creator-led campaigns
Experience managing clients and confidently presenting strategy and performance recommendations
Deep understanding of TikTok culture, creator ecosystems, and social commerce trends
Experience in TikTok LIVE shopping
Strong analytical and commercial mindset with confidence interpreting performance data
Experience mentoring or managing junior team members
Proactive, solutions-focused, and comfortable working in a fast-paced agency environment
Passion for beauty, social commerce, and creator marketing

SEEN Group

SEEN Group is a globally famed beauty specialist business. An industry-leading collective of beauty experts with specialist products & services powered by proprietary technology.Creative strategy, integrated marketing communications, audience first brand experience and culturally connected social commerce.Deep knowledge. Courageous thinking. Brilliant ideas.SEEN Group is comprised of four key divisions:Beauty SEEN: Connecting brands with consumers via an expert understanding of the ‘who’, the ‘how’ and the 'why'.Community X SEEN: A full funnel influencer marketing team with an extensive network of influential relationships and a proprietary nano & micro creator platform, CXS.SEEN BX: Beauty industry-defining experiences and eventsSEEN Works: Specialist thought leadership meets industry leading creative execution.

Founded in 2007

London, England, GBR

116 employees (58 in marketing)

www.seengroup.com/?utm_source=linkedin&utm_medium=bio&utm_campaign=website_linkedin_bio