TikTok Shop Account Strategist

UK (Remote)

£40K/yr – £50K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize client accounts for social-commerce driven growth on TikTok Shop, balancing product selection, pricing, and promotions with budgeting, reporting, and cross-channel impact measurement.

  • Account Strategy & Performance: Drive sales, profitability, and retention through merchandising, pricing, and trading across TikTok Shop and related channels.
  • Client Leadership: Manage day-to-day relationships, set objectives, budgets, and deliver regular performance reports to clients and internal teams.
  • Cross-Channel Delivery: Align TikTok Shop activities with Amazon, websites, and retail, coordinating with affiliate, live shopping, and paid media teams to meet timelines and priorities.

Job Description

Responsibilities

  • Account Strategy & Performance: Drive sales, profitability, and retention through merchandising, pricing, promotions, and trading activities across TikTok Shop to maximise AOV and client growth.
  • Financial & Operational governance: Set objectives and budgets; monitor financial performance and campaign effectiveness; coordinate with internal teams to execute marketing plans.
  • Client Relationship & Reporting: Own day-to-day client relationships; prepare regular internal and client-facing performance reports; communicate clearly, even when conversations are difficult.
  • Cross-Channel Delivery: Coordinate with clients to measure TikTok Shop impact across Amazon, website, and retail; manage timelines and priorities with affiliate activations, live shopping, and paid media teams.

Requirements

  • 2+ years in a client-facing commercial role
  • Experience managing external client relationships
  • Experience owning or contributing to account budgets and financial performance targets

Preferred

  • Experience across multiple product categories or brand types
  • Knowledge and experience selling on Social Commerce platforms (primarily TikTok Shop)
  • Experience at an agency or consultancy

Benefits

  • Salary: £40k–£50k dependent on experience
  • Commission on new business leads
  • 25 days holiday (plus public holidays)
  • Pension
  • Learning fund
  • The freedom to work where you want and manage your own schedule
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FordeBaker

FordeBaker is a full-service Amazon & E-commerce marketplaces consultancy.Our team of Amazon consultants delivers results for consumer and B2B clients in Europe, North America and Australia. We specialise in launching brands on to Amazon, optimising existing stores and ultimately making Amazon a profitable venture for all clients.Our services are tailored to the individual needs of each client, we can provide a full range of services to manage Amazon stores globally or clients can select specific services, such as Amazon advertising, SEO and listing optimisation.We have a proven track record of achieving rapid growth for all types of businesses and have experience across a wide range of sectors including beauty, nutrition, clothing, pet supplies, books, office supplies and skincare.

Founded in 2018
GBR
16 employees (9 in marketing)

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
42.9%
Direct
30.5%
Referral
8.2%
Social
4.7%
Paid
1.2%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
7 (44% of company)
Marketing Roles Posted (Last 30 Days)
1