Responsibilities

• You personally own 5 to 6 accounts, mentor a Strategist and Associate, and build the systems that raise the whole pod's capacity.
• A pod today is you, a Lifecycle Strategist, an Associate and shared design support, owning around 12 accounts, with 5 to 6 in your personal book.
• You carry the most complex accounts personally, you're the second pair of eyes on everything else, and you coach the people around you to your standard.
• If you can open a Klaviyo account and see in 10 minutes or less what's broken, what's missing and what the client should hear next, keep reading.
• WHAT YOU'LL OWN: Your personal book. 5 to 6 of the most complex, highest-stakes accounts: lifecycle strategy, flow architecture, campaign direction, direct-response copy direction, segmentation, subscription and retention strategy, LTV and cohort analysis, testing roadmap, and the monthly and quarterly strategy proposals that make clients feel led, not serviced.
• Pod-level review. Senior strategic reviewer across all 12 accounts: KPIs, roadmaps, QBRs, test plans, high-stakes flows and campaigns.
• People. Weekly 1:1s, monthly scorecards, direct feedback, and the coaching that turns Associates into Strategists and Strategists into account leaders.
• Operational leverage. AI-assisted workflows, QA systems, reporting templates, audit checklists, delegation frameworks. Ship 2 pod-level playbooks per quarter. Capacity and quality rising together is the hard problem and the whole point.

Requirements

• 5+ years in lifecycle, CRM or retention marketing, agency-side. Owning multiple client relationships simultaneously under real client-service pressure is the job.
• Klaviyo expert. Audit an account fast, see what's broken, what’s missing and what to do first.
• Retention economics fluency. LTV, cohorts, subscription programmes, replenishment cycles, repeat purchase drivers, unit economics. You connect the email plan to the business model, not to a best-practice template.
• Mentorship or leadership of other marketers, including reviewing work, giving direct feedback and raising standards.
• Portfolio-level revenue ownership: at least one period owning $1M+ in attributed email/SMS revenue across multiple brands.
• Strong client-facing presence in native or near-native English. You run QBRs without a script and hard conversations without flinching.

Benefits

• 100% remote with UK business-hours availability.
• 20 paid vacation days, 7 sick days, birthday off, national public holidays.
• Professional development budget and annual team retreats.
• Phantom equity consideration for senior leaders who stay and grow; not promised, not part of your offer at hire.