SVP, Product Marketing

Responsibilities

• Product Positioning & Messaging
• Define product positioning, messaging frameworks and value propositions for each product and audience segment
• Build narratives that resonate globally and adapt locally – ensuring Viber’s product story lands across diverse markets and cultures
• Define messaging strategies that meet users at the right moment – from first impression through activation, engagement, and monetization
• Translate product roadmap milestones into compelling, launch plans and audience relevant experiences
• Product Go-to-Market & Growth
• Own marketing strategy for Viber’s core communication experience – messaging and calls – ensuring it remains the daily habit for hundreds of millions of users
• Lead GTM for strategic partnerships that drive tangible user growth and expand Viber’s super-app value proposition
• Develop GTM plans for monetization products (eSIM, Viber Plus subscription, Dating) from positioning to conversion
• Partner with Product and Business to identify and activate growth levers across the full consumer product funnel

Requirements

• 10+ years of experience in product marketing, with at least 3 years in a senior leadership or executive role
• Proven track record in B2C consumer apps with a global footprint – this is a must
• Exceptional storytelling and positioning skills – you can make complex products feel clear and desirable
• Experience with monetization + familiarity of wide array of marketing domains: Performance, Social, PR, ASP, Content, CRM and offline)
• Demonstrated experience leading and developing distributed marketing teams, including team leads, across regions and cultures
• Deep understanding of what drives user acquisition, engagement, and retention in consumer products – without relying on mass brand spend or massive UA budgets
• Data-driven – comfortable defining KPIs, reading funnel and retention metrics, and using data to inform positioning and launch decisions
• Strong execution instincts – strategy is the starting point, not the finish line
• Experience working cross-functionally in global, matrixed organizations, with the ability to collaborate effectively across cultures.