Responsibilities

• Strategy and planning. Support strategy and planning on key accounts and develop new communications plans for a wide range of cycling brands, feeding into brand positioning, creative campaigns, PR, and media plans.
• Insight development. Tap into our research team, unique data sets and expert network to uncover insights into audiences and markets that guide strategic recommendations.
• Briefing and collaboration. Take an active role in developing new creative, PR, media, and social plans. You will write and deliver discipline-specific briefs and help teams from different disciplines collaborate to create combined solutions.
• Effectiveness and evolution. Establish measures for effectiveness and coordinate analysis for your campaigns. You will also support the Head of Strategy & Research in evolving and adding to our "strategic toolbox".

Requirements

• 2 - 4 years experience within an agency strategy or planning role or the equivalent experience
• Experience using a range of insight sources and data types to feed into plans
• Comfortable with data and technology; able to work with figures/spreadsheets; willing to integrate AI tools into workflow