Responsibilities

• Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
• Lead day-to-day execution of campaigns and activations across markets or assigned scope.
• Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
• Maintain high standards of execution across all channels and touchpoints.
• Identify and resolve execution issues in a timely manner.
• Support AOP and A&P planning processes through data analysis and market inputs.
• Assist in translating regional direction into market-level plans and execution requirements.
• Support product selection by market and channel, including coordination of exclusives.
• Maintain pricing and assortment discipline in line with global frameworks.
• Contribute to initiatives that support business performance across geographies.

Requirements

• Minimum 3–5+ years of experience in commercial, brand, trade, or sales strategy roles
• Experience supporting campaign execution and commercial initiatives
• Tertiary qualification in Commerce, Business, Marketing, or a related field
• Strong execution and delivery capability
• Analytical thinking with strong performance-tracking discipline
• Strong cross-functional collaboration skills
• Proactive problem-solving mindset
• High attention to detail and strong organisational skills

Benefits

• Gross annual salary range of GBP 47,040 - GBP 55,860
• Bonus scheme Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results
• Paid time off 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
• Cycle to work scheme
• Employee assistance program Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program "Be well at Mattel"