Responsibilities

• You will lead the development and execution of partner marketing strategies, translating agreements into integrated activations across broadcast, live events, digital, and in-game experiences for our esports programs.
• You will collaborate with our Commercial Partnerships and Marketing teams to improve partner programs, bringing forward insights from activation performance and audience engagement to inform future opportunities.
• You will serve as the primary marketing lead for partner teams, guiding best practices for engaging esports audiences and managing activation workstreams including timelines, deliverables, and approvals.
• You will define and track KPIs for partner marketing programs, deliver post-campaign reporting, and provide clear recommendations to improve future activations and inform broader partnership strategy.

Requirements

• 8+ years of experience in marketing, partnerships marketing, or integrated brand campaigns, with hands-on experience in esports, gaming, sports, or entertainment.
• Experience developing and executing co-branded campaigns or partner activations that deliver measurable value and fan-first experiences across multiple channels.
• Experience analyzing campaign performance data and presenting insights to partners, including recommendations for improving activations.
• Experience working in a matrixed, global organization, collaborating across creative, production, and marketing teams to deliver integrated programs.

Benefits

• healthcare coverage
• mental well-being support
• retirement savings
• paid time off
• family leaves
• complimentary games