Responsibilities

• Build a cohesive global approach with clear channel guides for TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and new platforms
• Be instrumental in creating a new and bold brand strategy that has far-reaching impact across all social platforms
• Develop culture‑savvy storytelling that cuts across borders and time zones, shaping how people encounter the organisation’s content on social. Focus on USA, EUR, UK.
• Grow reach, loyalty and community health through integrated organic, creator and paid activity tailored to market and segment.
• Tie performance to commercial value and partner with Commercial and Distribution to translate results into sponsorships and partnerships.
• Embed social‑first, insight‑led practices that raise creative consistency, cultural relevance and measurable output.
• Develop an understanding of wider client business goals and distil them into actionable social strategies that drive audience growth with key groups.
• Work closely with analytics tools and insights teams to report back on strategy in action, iterating approaches in a fast-moving landscape across platforms

Requirements

• Multiple years running social/channel strategy and operations at scale across a number of markets.
• Editorial feel and creative judgement tuned to fan culture, with strong commercial sense.
• Hands‑on experience operating global handles and rolling out multi‑market programmes.
• USA consumer content understanding is highly desirable.
• Deep platform fluency in formats, signals, trends and tone and understanding of how to adapt them per channel.
• Advanced command of TikTok, Instagram, X, YouTube, Facebook, LinkedIn, Snapchat and emerging networks.
• Expert in social’s role in integrated campaigns and always‑on ecosystems, connecting audience insight to creative opportunities, delivering measurable growth.
• Proven experience in social strategy, with an interest in or exposure to brand building, and a curiosity about how social thinking contributes to long-term business impact.
• Comfortable and effective in presenting strategic ideas to both clients and internal teams.

Preferred

• Senior leadership background preferred.
• USA consumer content understanding is highly desirable.
• Contributed culturally sharp, social‑first thinking that won work or propelled priority initiatives.

Benefits

• Benefits: Standard corporate benefits (health, pension, leave) aligned with senior marketing roles.
• Benefits: Comprehensive health, dental, pension and travel allowances