Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals
• Write, schedule, and publish engaging content across platforms including LinkedIn, Facebook, Instagram, WeChat and YouTube
• Manage day-to-day social media activity and community engagement
• Monitor social media trends, competitors, and emerging platforms
• Plan and execute organic social campaigns to increase reach, engagement, and lead generation
• Collaborate with enterprise and divisional marketing, sales, and creative teams to ensure brand consistency
• Collaborate with internal stakeholders and lead social media guidance and training
• Analyse campaign performance and provide regular reports with actionable recommendations
• Build relationships with influencers, partners, and brand advocates

Requirements

• Knowledge of Promotion and Marketing Communications techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
• Proven experience in B2B social media strategy creation and management
• Strong analytical skills, with experience using platform insights and Google Analytics
• Knowledge of SEO, AEO, and content marketing principles
• Deep expertise in social media strategy and management
• Marketing, Communications, or related degree qualification
• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner
• Experience managing multiple brands
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Creative mindset with strong attention to detail
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Excellent written and verbal communication skills
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
• The role may require up to 25% travel (domestic and international)
• The role is based at the Peterborough facility 5 days per week.

Preferred

• Experience managing multiple brands
• Ability to manage multiple projects and deadlines simultaneously

Benefits

• 25 days annual leave
• Up to 12% Bonus
• Contributory pension scheme - Caterpillar will double the employee's contribution Up To 10%
• Contributory share scheme - Caterpillar will match 50% of the employee's contribution
• Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase