Social Media Specialist (Betway Scores and BW Scores)

London, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the social content engine for Betway Scores and BW Scores, shaping Instagram led strategy, global handles, organic posts, and sponsorship activation across markets and partners.

  • Own socialContent: Instagram driven strategy, copy, templates, and posting across Betway Scores and BW Scores.
  • Global handles: Build centralised, IG-led profiles across major platforms and maintain consistency.
  • Sponsorship activation: Align with global and local partners, ambassadors, and influencers to amplify sponsorship properties.

Job Description

Responsibilities - Contributing to Betway Scores and BW Scores social strategy with Instagram at the core, across all relevant platforms. - Establish centralised global Betway Scores and BW Scores social handles with Instagram leadership. - Lead organic social management for Betway Scores and BW Scores, crafting copy, image templates, and planning/posting all organic content (Instagram-focused). - Support paid social efforts across platforms in collaboration with paid specialists (Instagram-led). - Collaborate with global sponsorship to leverage sponsorship properties across Betway Scores and BW Scores social channels. - Promote Betway Scores and BW Scores through sponsorship partners’ and ambassadors’ social platforms (Instagram-led). - Work with in-country teams to localise sponsorship properties for geo-targeted social activity (Instagram-led). - Partner with in-country teams to promote Betway Scores and BW Scores via local partners, ambassadors and influencers (Instagram-led). Requirements - Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively. - Experience working collaboratively in cross-functional teams to achieve shared goals. - Expertise in managing multiple projects simultaneously with a track record of delivering on time and within scope. - Exceptional attention to detail, ensuring high quality in all outputs. - Ability to adapt quickly to changing environments and priorities. - In-depth knowledge of main social platforms, notably Instagram, X, Facebook and TikTok. - Experience managing a high volume of time-sensitive social content. - A passion for sport with an always-on work ethic. Preferred - Previous experience in the sports marketing industry. - Previous experience in a regulated industry, preferably gaming. - Knowledge of the sports scoring competitor landscape. Benefits - We’re dedicated to your supergrowth with learning and development resources to expand skills and advance your career. - Performance Tool for regular feedback to help you improve and reach your potential. - Employee Assistance programme with family benefits. - Local benefits such as Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, Retail discounts. - Be part of that Superclass feeling with diverse, inclusive teams across 17 countries. - Growth and fairness in practice, with emphasis on honesty and opportunity for all. - Your experience is valued and contributions are recognized.

Marketing Team

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