Responsibilities

• - Develop and execute Buldak’s social media content strategy for the UK, in alignment with Regional HQ brand direction
• - Create and manage an engaging content calendar, balancing always-on content, campaigns, trends and cultural moments
• - Manage day-to-day operations of social media channels with a clear priority for TikTok incl. publishing, community engagement and moderation
• - Plan, create, and publish engaging posts (text, visuals, video, reels, stories) that fit platform best practices
• - Ensure consistent tone of voice that resonates with European audiences while reflecting the brand’s Korean heritage
• - Identify trends, formats, creators and conversations that Buldak can authentically participate in
• - Bring fresh ideas, inspiration and emerging trends to the wider marketing team
• - Identify, recruit, and collaborate with influencers, content creators, and brand ambassadors to develop social-first content
• - Create strategies to fully leverage UGC as an asset for the brand
• - Track social performance and set-up efficient measurement tools generating insights

Requirements

• - 3-5 years of experience in social media management, content marketing or digital marketing, preferably within FMCG, consumer or lifestyle brands
• - A genuine understanding and passion for internet youth culture, creators, trends and emerging platforms
• - Experience in influencer marketing and content creator collaborations
• - Familiarity with paid social campaigns and analytics tools (e.g. Meta Business Suite, TikTok Ads Manager, Google Analytics)
• - Data-driven mindset and able to turn performance metrics into practical improvements
• - Basic content creation skills (copywriting, briefing visuals/video, basic editing)
• - Highly proactive, entrepreneurial and comfortable building something from the ground up
• - Excellent communication in English; Korean and additional European languages are a plus

Benefits

• - A salary that ranges between £2,900 and £4,250 gross per month
• - Pension plan
• - Vitality Benefit (£50 a month)
• - 25 days of paid time off
• - Company laptop & phone
• - Life insurance
• - An international team of highly skilled colleagues