Responsibilities

• Lead and manage NxtGener’s social media presence across Instagram, Facebook, LinkedIn, YouTube, Google, and other relevant platforms.
• Plan and execute both organic content strategies and paid advertising campaigns.
• Help build a trusted, relatable, and inspiring online brand for students and young professionals worldwide.
• Manage all social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other digital channels.
• Plan, create, schedule, and publish engaging content including graphics, videos, reels, stories, carousels, and promotional campaigns.
• Develop and manage paid advertising campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads
• YouTube Ads
• LinkedIn Ads
• Monitor ad performance, budgets, targeting, conversions, and ROI.
• Create compelling captions, ad copy, hooks, and calls-to-action tailored to each platform.
• Track analytics including engagement, reach, clicks, leads, conversions, and follower growth.
• Conduct audience research and competitor analysis to improve campaign performance.
• Coordinate marketing campaigns aligned with recruitment, partnerships, and brand goals.
• Manage community engagement including comments, messages, and audience interactions.
• Support brand consistency across all digital channels and marketing materials.
• Suggest creative growth strategies and new campaign ideas.

Requirements

• Proven experience managing social media accounts and digital marketing campaigns.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and digital marketing trends.
• Experience running paid advertising campaigns on Meta Ads Manager, Google Ads, LinkedIn Ads, or similar platforms.
• Ability to create engaging written and visual content.
• Familiarity with tools such as Canva, CapCut, Adobe Express, Meta Business Suite, Google Analytics, or similar.
• Understanding of audience targeting, engagement strategies, and campaign optimisation.
• Strong communication and organisational skills.
• Ability to work independently and meet deadlines.

Preferred

• Experience in education, student recruitment, or youth-focused marketing.
• Basic graphic design and video editing skills.
• SEO and content marketing knowledge.
• Experience managing influencer or ambassador campaigns.
• Knowledge of email marketing platforms and CRM systems.

Benefits

• Real-world experience working with a growing UK-based EdTech company.
• Opportunity to lead international digital marketing campaigns.
• Strong portfolio-building opportunities across social media and paid advertising.
• Professional mentorship and career development.
• Networking opportunities and industry exposure.
• Flexible working structure.
• Potential progression into senior or long-term roles based on performance.