Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase visibility and engagement.
• Create, curate, and schedule engaging content that aligns with brand voice and marketing goals.
• Monitor social media channels daily, respond promptly to comments and messages, and foster positive community interactions.
• Collaborate with cross-functional teams to plan marketing campaigns, promotions, and special events that amplify brand messaging.
• Analyze performance metrics using social media management tools; generate reports to evaluate campaign effectiveness and inform future strategies.
• Manage public relations efforts by building relationships with media outlets, influencers, and community partners to enhance brand reputation.
• Stay current on industry trends, platform updates, and best practices to continuously innovate our digital marketing approach.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Excellent written communication skills with the ability to craft compelling narratives tailored for diverse audiences.
• Strong understanding of public relations principles and how they integrate into overall marketing strategies.
• Ability to analyze data insights from social media analytics tools to optimize content performance.
• Creative mindset with a keen eye for visual storytelling and branding consistency.
• Exceptional organizational skills to manage multiple projects simultaneously while meeting deadlines.
• Knowledge of digital marketing tools such as Hootsuite, Buffer, or Sprout Social is preferred.
• Must have a very selective eye to create the visuals that represent the brand as well as experience in photo editing.