Responsibilities

• Serve as a day-to-day social media contact across multiple client accounts, building strong relationships and developing a deep understanding of clients' businesses, objectives and target audiences.
• Collaborate with senior social media colleagues and account teams to develop organic and paid social strategies, including channel, content and audience planning.
• Manage assigned projects and workstreams with minimal oversight, proactively communicating progress, priorities and recommendations to clients and internal teams.
• Confidently communicate social strategies, creative concepts, campaign performance and insights to clients.
• Develop engaging social content and copy, tailoring content for audiences across platforms including LinkedIn, Meta, TikTok, Reddit and YouTube.
• Contribute to organic and paid social strategies and lead the development of content calendars, community management guidance and other social materials.
• Set up, launch, monitor and optimise paid social campaigns, particularly across LinkedIn and Meta, ensuring campaigns are accurately executed and opportunities to improve performance are identified.
• Manage social publishing and community management in line with client processes, escalating potential issues where appropriate.
• Analyse campaign performance and create reports that translate results into clear learnings and recommendations.
• Ensure organic, paid and influencer activity complies with relevant healthcare regulations, client requirements and platform best practices.

Requirements

• Bachelor's degree, preferably in communications, marketing, digital, business or a health/science-related field, or equivalent experience.
• 4–6 years' relevant experience in communications, marketing, advocacy, digital or social media.
• Demonstrated experience working across social platforms and delivering programmes supporting corporate, branded and unbranded healthcare or lifestyle initiatives.
• Strong hands-on experience across organic and paid social media, including developing and executing social campaigns.
• Direct experience working across platforms such as Facebook, Instagram, LinkedIn, TikTok, Reddit and YouTube, with a strong understanding of platform best practices.
• Experience setting up, launching, monitoring and optimising paid social campaigns, particularly across LinkedIn and Meta.
• Strong copywriting skills, with the ability to adapt content and messaging for different audiences, platforms and campaign objectives.
• Experience using social media performance data to develop insights, reports and actionable recommendations.
• Understanding of community management and experience managing or supporting online communities.
• Healthcare/pharmaceutical communications experience and an understanding of working within a regulated environment would be advantageous.

Benefits

• Dynamic Working
• Personal Development fund
• Generous holiday allowance
• Cycle to work scheme
• Pension contribution
• Various health and wellbeing benefits available
• Online training platform/programs
• Discretionary bonus scheme
• Community action focussed programs