Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand objectives to maximize reach and engagement.
• Manage daily content creation, including writing posts, designing visuals, and scheduling updates across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for comments, messages, and mentions; respond promptly to foster community interaction and maintain a positive brand image.
• Analyze performance metrics to evaluate campaign effectiveness; generate reports to inform future strategies and optimize content.
• Collaborate with cross-functional teams—including marketing, PR, and creative—to ensure consistent messaging and branding across all digital channels.
• Stay current on social media trends, platform updates, and best practices; implement innovative tactics to keep our online presence fresh and engaging.
• Coordinate with public relations efforts to enhance brand reputation through strategic storytelling and influencer partnerships.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Excellent written communication skills with the ability to craft engaging content tailored to diverse audiences.
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social for scheduling and analytics.
• Knowledge of public relations principles and experience in managing online reputation is highly desirable.
• Ability to analyze data insights from social platforms to inform content strategy and improve engagement metrics.
• Strong organizational skills with the capacity to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• On-site parking