Responsibilities

• Social & Influencer Strategy: Own and evolve the organic social and influencer strategy, ensuring clear alignment with the wider brand, marketing and commercial strategy.
• Campaign Integration: Lead the integration of social, influencer and content activity across integrated campaigns, working closely with Marketing, Digital and Trade Planning teams.
• Creative & Content: Lead the development of high-quality, social-first content and creative concepts across key platforms, setting the creative standard for the brand.
• Paid Social: Partner with Digital Marketing to develop and optimise engaging creative and content for Paid Social campaigns, using platform and audience insight to drive performance.
• Influencer & Community: Own creator partnerships and oversee community management, ensuring brand tone, safety and engagement remain consistently strong.
• Performance & Insight: Own social performance reporting, translating engagement, audience, content and influencer data into actionable recommendations.
• Trends & Innovation: Stay ahead of platform developments, social trends, creators and cultural moments, identifying opportunities to keep the brand relevant and distinctive.
• Leadership & Collaboration: Build strong relationships with internal teams, agencies and external creative talent, confidently influencing stakeholders and leading projects from brief through to delivery.

Requirements

• Proven experience in a Social Media Manager or equivalent role, ideally within a retail, consumer-facing or lifestyle brand.
• Exceptional content creation and creative skills, with a strong portfolio demonstrating engaging, high-quality social content across platforms such as Instagram and TikTok.
• Proven ability to develop social-first creative concepts, write compelling copy and confidently brief or direct content creators, agencies and production partners.
• Experience creating or directing Paid Social creative, with an understanding of how to develop content that delivers both brand impact and performance.
• Strong experience managing end-to-end influencer and creator campaigns, from strategy and briefing through to delivery and measurement.
• Deep understanding of social platforms, audience behaviour, trends and social analytics, with the ability to turn insight into action.
• Excellent communication, presentation and stakeholder-management skills, with the confidence to influence and challenge at all levels.
• A highly creative, commercially minded and proactive individual who is passionate about social and constantly looking for new ways to make the brand stand out.

Benefits

• Company benefits for our Support Centre colleagues include 4pm Friday finish, 24 days holiday plus bank holidays, your birthday off, holiday trading scheme, family friendly leave, employee discounts, free coffee Wednesdays and much more!
• At TGJones, we're committed to creating an inclusive and welcoming workplace where everyone can be themselves and do their best. We welcome applicants from all backgrounds and celebrate the diversity that makes each of us unique. If you need any adjustments during the recruitment process, just let our Talent Acquisition team know, we're happy to help.