Responsibilities

• Shape iQ\'s Social Strategy: You\'ll own the day-to-day management and evolution of iQ\'s social channels, helping define the role each platform plays within our wider marketing strategy.
• Create Content That Students Want to Engage With: From short-form video and creator collaborations to student stories and community-led content, you\'ll lead the planning, development and production of social-first content that drives engagement and delivers results.
• Turn Performance Into Action: You\'ll use data, insights and platform analytics to understand what\'s working and what\'s next. You\'ll continuously optimise content, test new ideas, and identify opportunities that strengthen audience growth, engagement and commercial performance.
• Build Relationships and Inspire Others: You\'ll manage and support our Social Media Executive while collaborating with teams across Marketing, Customer Experience, Operations and our property network.
• Visit properties across the portfolio to uncover authentic stories and content opportunities that showcase life at iQ.
• Work with creators, ambassadors, agencies and influencers to develop content that is authentic, impactful and aligned with our brand.

Requirements

• Experience managing and growing social media channels for a consumer-focused brand.
• A passion for content creation, storytelling and emerging social trends.
• Strong understanding of platform analytics and performance optimisation.
• Experience producing social-first content including video, photography and creator-led campaigns.
• Excellent communication, stakeholder management and project management skills.
• The confidence to work collaboratively, influence others and bring new ideas to life.

Preferred

• Experience within student accommodation, travel, hospitality, lifestyle or related sectors would be a bonus, but most importantly we\'re looking for someone who understands audiences, culture and content and knows how to turn insights into impact.