Social Media Manager EU

Northampton, North Northamptonshire, UK (Hybrid)

£3K/mo – £4K/moMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross‑market social strategy and multi‑channel execution for Europe, paired with content planning and active community listening.

  • Social Strategy & Channel Management: own the European social plan, platform mix, and engagement playbook to hit marketing goals.
  • Content & Campaign Planning: design and publish campaigns across LinkedIn, Instagram, Facebook, Reddit, YouTube to drive brand awareness and leads.
  • Community Management & Listening: grow and manage online communities, respond promptly, and turn insights into marketing and product actions.

Job Description

  • Social Media Strategy & Channel Management
  • Develop and execute the European Group social media strategy aligned with BauWatch's marketing objectives and brand vision.
  • Launch, manage and continuously develop BauWatch's Group Social Media presence across LinkedIn, Instagram, Facebook, Reddit, YouTube and emerging platforms where they support business objectives.
  • Define channel-specific content approaches, publishing cadence and audience engagement strategies.
  • Monitor platform developments, emerging social media trends and AI innovations, recommending new opportunities where relevant.
  • Content & Campaign – Planning & Execution
  • Plan, create, coordinate and publish engaging content across all Group social media channels.
  • Develop integrated social media campaigns supporting brand awareness, thought leadership, customer stories, product launches, events and lead generation initiatives.
  • Collaborate closely with Brand & Content, Digital, Design, Sales, Segment, Product and local Marketing Teams to deliver consistent Messaging across Europe.
  • Ensure social media supports wider integrated marketing campaigns across PR, content marketing, events and demand generation.