Responsibilities

• Own and evolve our organic social media presence across Facebook, Instagram, TikTok and emerging platforms
• Define and test content strategies built around our audience in order to grow it
• Film, edit and produce short-form video and other social-first content yourself. Capture authentic brand moments, testimonials and educational content
• Run structured experiments designed to improve engagement, traffic and lead generation
• Identify thoughtful ways to move audiences from social to learning more about Elder
• Track performance including reach, engagement, traffic and conversions - and report on what’s working
• Work closely with the wider marketing team to keep social aligned with broader campaign goals

Requirements

• At least 3 years' experience managing social media - creating engaging content, including filming and editing video
• You’re creative and enjoy coming up with original ideas
• Analytical approach — you use data to inform content decisions
• Clear understanding of how social media can drive traffic and leads
• Strong copywriting skills, including empathetic writing for sensitive topics
• Strong awareness of platform trends and developments
• An indefinite right to work in the UK is required - we don’t sponsor visas for this role

Preferred

• Experience in healthcare, care or other trust-based sectors

Benefits

• Ownership from day 1
• Close collaboration with an experienced team that will help you learn and propel your career forward
• A fun office near Old Street, hybrid working (2 days/week in office)
• Mission-driven work with real human impact
• Competitive salary: £40,000 – £50,000 (based on experience) and a range of other benefits