Responsibilities

• Owning our organic strategy across Green Flag consumer social channels, driving commercial growth for our Direct-to-Consumer Go-to-Market teams.
• Work closely with wider marketing and business stakeholders, educating and influencing them to adopt new channel opportunities and create integrated, customer-focused programmes and campaigns.
• Leading on organic social performance reporting, sharing actionable insights and social listening intelligence to deliver optimisations and recommendations that drive measurable commercial outcomes, including demonstrating the value of social media.
• Maximising engagement across multiple platforms and communities, including YouTube (inc. Shorts), TikTok, Facebook, Instagram, Reddit and Pinterest.
• Leveraging paid boosting opportunities, introducing new channel capabilities, and managing brand channels.
• Collaborating with influencers and creators to produce relevant, engaging, best-practice content for diverse audiences in a variety of formats.
• Working with platform partners, agencies, internal creative teams and the wider Social Media team to ensure a holistic approach to our social presence including supporting paid boosting strategies where needed and usage of content for sales trading programmes.

Requirements

• Significant experience in proactively managing, optimising and developing social media strategies for organic social channels including integrating and creating social content, working with platform partners, creative agencies, and media agencies to deliver best practice, including upskilling wider team members.
• Experience owning social media content calendars, creating social first content that aligns to business priorities, consumer awareness days, trends and evergreen opportunities
• Ability to lead asset creation processes and campaigns, working closely with agency partners and in-house creative teams to ensure key timings and deliverables are met; including coordinating with different stakeholders to move content through creative review and sign-off/approval processes
• Significant experience creating actionable insights across channel and content performance, trends and competitor insight reports for wider business stakeholders to drive channel activity and future investment – experience working with Sprinklr is a bonus.
• Experience delivering social media strategy development including influencer and brand ambassador programmes, with the ability to translate business objectives and insights into relevant channel activity to drive engagement and audience growth.
• Proven ability to engage and influence senior stakeholders, building trusted relationships and driving alignment across complex organisational priorities

Preferred

• experience working with Sprinklr is a bonus