Social Media and Influencer Marketing Specialist

London, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 days ago

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Job Summary

Own and drive the end-to-end social media and influencer marketing program for our artists, from strategy and content creation to influencer partnerships and performance analysis, collaborating with marketing and creative teams to grow audiences and brand awareness.

  • Own influencer campaigns and relationships across Instagram, TikTok, YouTube
  • Lead strategic social media planning, content creation, and performance analysis
  • Coordinate with marketing and creative teams to ensure cohesive campaigns

Job Description

Responsibilities

  • - Utilising our extensive influencer database you will help to secure the most effective influencer promotions across all major social media platforms.
  • - Using your understanding of social media and emerging channels and trends, you will also help us to increase and expand our databases with micro and macro influencers to ensure our artists are reaching new and existing audiences.
  • - Develop and execute comprehensive social media strategies for our artists social channels using Meta Business Suite and other similar platforms.
  • - Manage and grow our artist’s social media channels across Instagram, TikTok & YouTube.
  • - Create, curate, and schedule engaging content, including graphics, videos, and written posts.
  • - Monitor social media trends, tools, and applications and implement best practices.
  • - Analyse performance metrics and adjust strategies to optimise results.
  • - Develop and execute comprehensive social media strategies to increase brand awareness of our label.
  • - Manage and grow our social media channels across Instagram, TikTok & YouTube.
  • - Create, curate, and schedule engaging content, including graphics, videos, and written posts.

Requirements

  • - Fluent in Mandarin and English
  • - Bachelor\'s degree in Marketing, Communications, Public Relations, or a related field.
  • - 1-2 years of experience in social media management and influencer marketing.
  • - Proven track record of growing social media audiences and delivering successful influencer campaigns.
  • - Strong understanding of various social media platforms and their respective audiences.
  • - Excellent written and verbal communication skills.
  • - Strong ability to build and maintain multiple relationships at once.
  • - Creative mindset with the ability to generate innovative ideas.
  • - Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • - Passion for music and a basic understanding of the music industry.

Preferred

  • - Experience with paid social media advertising.
  • - Knowledge of SEO best practices.
  • - Basic graphic design or video editing skills.

Benefits

  • - Opportunity to work with a talented and passionate team.
  • - Access to music events and concerts.
  • - Professional training and development opportunities.
  • - A vibrant, inclusive, and collaborative work environment.
Cheerful Music logo

Cheerful Music

3.6 Glassdoor

Cheerful Music (青风音乐) was founded in 2019 and is headquartered in Shenzhen, with an international office in London. As one of China’s most influential international music companies, we are committed to “fill the world with music” through a business model driven by data insights and creative content innovation.With a keen understanding of market trends, Cheerful Music has successfully produced and promoted multiple viral hit singles that have collectively generated tens of billions of online streams, including “Yi Xiao Jiang Hu (Ke Mu San)”, “Xiao Cheng Xia Tian”, “Ta Shan He”, “Ban Sheng Xue”, and “Xiang Si Yao”.Our business spans music production, global distribution, artist management, and full-channel marketing, enabling us to support artists and music projects across the entire industry value chain.Academic and Strategic Recognition•Strategic Advisor: Cheerful Music’s strategic development is guided by Feng Zhu, a leading expert in platform strategy at Harvard Business School, who advises the company on digital transformation and global expansion.•Harvard Business School Case Study: Cheerful Music has been selected as a teaching case study at Harvard Business School for its innovative digital music platform strategy in the short-video era.Our Global VisionWe aim to bridge Eastern and Western cultures, bringing Chinese music to the global stage while helping outstanding international songwriters and artists engage deeply with the Chinese market—ultimately achieving a meaningful integration of artistic creativity and commercial value in the global music industry.

Founded in 2018
London, England, GBR
14 employees (6 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
29.2%
Direct
56.3%
Referral
6.7%
Social
6.7%
Paid
1.1%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
1 (7% of company)
Marketing Roles Posted (Last 30 Days)
1