Cheerful Music

Cheerful Music (青风音乐) was founded in 2019 and is headquartered in Shenzhen, with an international office in London. As one of China’s most influential international music companies, we are committed to “fill the world with music” through a business model driven by data insights and creative content innovation.With a keen understanding of market trends, Cheerful Music has successfully produced and promoted multiple viral hit singles that have collectively generated tens of billions of online streams, including “Yi Xiao Jiang Hu (Ke Mu San)”, “Xiao Cheng Xia Tian”, “Ta Shan He”, “Ban Sheng Xue”, and “Xiang Si Yao”.Our business spans music production, global distribution, artist management, and full-channel marketing, enabling us to support artists and music projects across the entire industry value chain.Academic and Strategic Recognition•Strategic Advisor: Cheerful Music’s strategic development is guided by Feng Zhu, a leading expert in platform strategy at Harvard Business School, who advises the company on digital transformation and global expansion.•Harvard Business School Case Study: Cheerful Music has been selected as a teaching case study at Harvard Business School for its innovative digital music platform strategy in the short-video era.Our Global VisionWe aim to bridge Eastern and Western cultures, bringing Chinese music to the global stage while helping outstanding international songwriters and artists engage deeply with the Chinese market—ultimately achieving a meaningful integration of artistic creativity and commercial value in the global music industry.