Social Media & Influencer Manager

Responsibilities

• Own and manage the UK and USA social media content calendars across platforms; Instagram, TikTok, Pinterest and YouTube
• Plan and manage a monthly content calendar aligned to product launches, campaigns, seasonal moments and key retail dates in both markets (e.g. Black Friday, Memorial Day, seasonal sales)
• Write engaging, on-brand captions and copy that reflects our tone of voice
• Create, brief and produce high-quality content (Reels, TikToks, carousels, Stories, pins), including in-house shoots, UGC and room-styling content, ensuring brand consistency
• Stay ahead of interiors, design and platform trends, algorithm changes and new formats, and test new ideas quickly
• Manage the social content library and asset rights, including permissions for reposted customer and creator content
• Work with the paid media team or agency to identify top-performing organic content for paid amplification
• Nurture an engaged, loyal community around our brand and turn followers into customers and advocates.
• Monitor and respond to comments, questions, DMs and mentions across all channels in a timely, on-brand way.
• Work with the customer service team to handle product queries, complaints and order issues raised on social channels

Requirements

• Proven experience in social media and influencer marketing at a direct-to-consumer interiors, homewares, furniture or home improvement brand
• An established network of influencer and creator contacts in the interiors and home space, ideally in both the UK and US
• A track record of growing organic channels and delivering influencer campaigns with measurable commercial results
• Strong content creation skills, including shooting and editing short-form video, and a good eye for design and styling
• Excellent copywriting and communication skills
• Confident negotiating deliverables and usage with creators and managing budgets
• Commercially minded and comfortable with analytics, reporting and turning data into actions
• Highly organised, able to manage multiple campaigns and markets at once
• Confidence in using AI tools to streamline workflows and optimise outputs