Responsibilities

• Develop and deliver Asda’s social and influencer strategies across multiple platforms, using audience insight, data and cultural trends to shape our approach.
• Create and oversee high-quality, relevant and engaging social content that strengthens the Asda brand and drives awareness, reach and engagement.
• Develop influencer and creator partnerships that authentically connect our brands, products and campaigns with our target audiences.
• Lead influencer campaigns end-to-end, from talent identification and briefing through to activation, measurement and optimisation.
• Identify emerging creators, talent, communities, platforms and trends that can help Asda reach new audiences and remain culturally relevant.
• Work closely with Campaign, Content, Studio, PR and Media teams to ensure social and influencer activity is integrated across our wider marketing plans.
• Develop organic and paid social plans, working with media partners to maximise reach, effectiveness and return on investment.
• Build strong relationships with creative agencies, influencer agencies, talent and management teams, providing clear direction and constructive feedback.
• Manage multiple stakeholders and competing priorities, using insight and data to determine where social and influencer activity can add the greatest value.
• Monitor, analyse and report on social and influencer performance, using KPIs and insight to demonstrate effectiveness and shape future activity.

Requirements

• Proven experience developing and delivering social media and influencer strategies across multiple platforms.
• A strong track record of delivering measurable results across awareness, reach, engagement and effectiveness.
• Experience managing, motivating and developing a team to deliver against clear objectives.
• Strong knowledge of the influencer and creator landscape, including talent identification, platform behaviours, communities and emerging trends.
• Experience managing influencer campaigns end-to-end, including briefing, talent management, content delivery and measurement.
• Excellent copywriting, editing and storytelling skills, with a strong understanding of how content needs to work across different platforms.
• Excellent communication and stakeholder management skills, with the confidence to influence and challenge at all levels.
• Experience managing creative, social, media and influencer agencies and external partners.
• Strong project and budget management skills, with the ability to manage multiple priorities and deadlines.
• A genuine passion for social culture, emerging trends, creators and digital innovation.

Benefits

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.