Social Media Growth Strategist

UK (Remote)

Salary Not AvailableMid Level3+ years expContract

Posted 5 weeks ago

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Job Summary

Own the end-to-end organic content engine across platforms, from strategy with the founder to production and measurement, turning long-form video into scalable platform-native short-form content that drives growth and brand trust.

  • Content Engine Ownership: lead a multi-platform rollout, editorial cadence, and the Content Waterfall system for repeatable, high-quality output.
  • Editing & Quality Governance: manage a 5-person team, optimize hooks, pacing, retention, and brand voice to lift CTR and retention.
  • Data-Driven Optimization: use cross-channel metrics to identify winning formats and feed insights to paid for better ads and messaging.

Job Description

Responsibilities

  • Build and lead the organic content engine across YouTube, Instagram, TikTok, and emerging platforms.
  • Turn long-form video into platform-native shorts and posts with compelling angles and thumbnails.
  • Own the organic content calendar and publishing cadence across all channels.
  • Lead the 5-person editing team day-to-day, ensuring hook strength, pacing, retention, and brand voice.
  • Design repeatable systems so great content is predictable and scalable.
  • Track organic performance, report weekly, and iterate based on data.
  • Feed winning hooks and messaging to the Paid team to improve ads and creative.
  • Design and run the Content Waterfall System to convert long-form videos into shorts and socials.
  • Coordinate with Josh Hudson on content strategy, ideation, and creative direction.
  • Support new channels (LinkedIn, blog, podcast) as we scale.

Requirements

  • 3+ years managing content production or editing teams in async, remote-first environments.
  • Proven experience reviewing video edits with quality, pacing, and creative feedback.
  • Experience with short-form content distribution on Instagram Reels, YouTube Shorts, and TikTok.
  • Experience building Content Waterfall systems, SOPs, and repeatable workflows.
  • Analytics competency to choose leading and lagging metrics across platforms.
  • Background in coaching, info-products, or online education (highly preferred).

Preferred

  • Background in coaching, info-products, or online education (highly preferred).
  • A creative operator with balance between output and data-driven decisions.
  • Self-directed, direct communicator who thrives async in Slack/Loom.
  • Brand-focused with emphasis on content consistency and trust.

Benefits

  • Work from Anywhere - Fully remote position.
  • Flexible Hours - Overlap 3-4 hours daily with US Eastern Time.
  • Ongoing Growth - Access to training and development opportunities.
  • Ownership & Impact - Build something meaningful at a mission-driven company.
  • Leadership Collaboration - Direct influence with founders and department leads.
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MM Coaching Limited (Marriage Reset)

We help men save their marriages, even when they are on the brink of divorce.

Dubai, Dubai, ARE
17 employees (2 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
25.5%
Direct
53.6%
Referral
6.5%
Social
12.8%
Paid
1.4%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
2 (12% of company)
Marketing Roles Posted (Last 30 Days)
2