Responsibilities

• Build and lead the organic content engine across YouTube, Instagram, TikTok, and emerging platforms.
• Turn long-form video into platform-native shorts and posts with compelling angles and thumbnails.
• Own the organic content calendar and publishing cadence across all channels.
• Lead the 5-person editing team day-to-day, ensuring hook strength, pacing, retention, and brand voice.
• Design repeatable systems so great content is predictable and scalable.
• Track organic performance, report weekly, and iterate based on data.
• Feed winning hooks and messaging to the Paid team to improve ads and creative.
• Design and run the Content Waterfall System to convert long-form videos into shorts and socials.
• Coordinate with Josh Hudson on content strategy, ideation, and creative direction.
• Support new channels (LinkedIn, blog, podcast) as we scale.

Requirements

• 3+ years managing content production or editing teams in async, remote-first environments.
• Proven experience reviewing video edits with quality, pacing, and creative feedback.
• Experience with short-form content distribution on Instagram Reels, YouTube Shorts, and TikTok.
• Experience building Content Waterfall systems, SOPs, and repeatable workflows.
• Analytics competency to choose leading and lagging metrics across platforms.
• Background in coaching, info-products, or online education (highly preferred).

Preferred

• Background in coaching, info-products, or online education (highly preferred).
• A creative operator with balance between output and data-driven decisions.
• Self-directed, direct communicator who thrives async in Slack/Loom.
• Brand-focused with emphasis on content consistency and trust.

Benefits

• Work from Anywhere - Fully remote position.
• Flexible Hours - Overlap 3-4 hours daily with US Eastern Time.
• Ongoing Growth - Access to training and development opportunities.
• Ownership & Impact - Build something meaningful at a mission-driven company.
• Leadership Collaboration - Direct influence with founders and department leads.