Responsibilities

• Publish engaging high quality content for the University’s social media channels - primarily Instagram, LinkedIn and TikTok - in collaboration with creative content teams and other stakeholders.
• Coordinate day-to-day posting schedules ensuring timely and relevant updates that reflect key university news, campaigns and announcements.
• Write compelling, accessible and inclusive copy tailored to different audiences (students, staff, alumni, prospective students, industry partners)
• Support the implementation of the university’s social media strategy in line with institutional goals.
• Coordinate and evaluate social media campaigns for student recruitment, reputation and events.
• Support community management to ensure timely responses to content including comments and mentions, fostering positive engagement with the University’s key audiences.
• Identify and escalate reputational risks, sensitive issues or crises to senior colleagues.
• Track, analyse and report on social media performance using analytics tools, providing insight and recommendations to improve engagement and reach.
• Keep up to date with trends and platform developments.
• Coordinate key initiatives such as the student photographers.

Requirements

• Stage(s) assessed at Essential
• Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience.
• Experience working in a social or digital media role.
• Experience producing timely, effective and authentic social media content for specific audiences on Instagram, LinkedIn and TikTok
• Excellent written and verbal communication skills, with ability to adapt content/messaging for platforms and audiences.
• Experience in social media community management and listening including monitoring and identifying reputational risks.
• Familiarity with Meta Insights, LinkedIn, TikTok and YouTube Analytics
• Strong organisational and time management skills, able to handle multiple projects and deadlines simultaneously.
• Ability to effectively communicate with internal and external stakeholders.
• Enthusiasm for staying updated with the latest social media platforms and trends.

Preferred

• Understanding of the relevant audiences and demographic

Benefits

• A minimum of 38 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
• Flexible working opportunities, including hybrid working for some roles.
• Generous pension scheme.
• A wide range of discounts and rewards on shopping, eating out and travel.
• A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
• Recognition Awards to reward staff who go above and beyond in their role.
• A commitment to your development access to learning and mentoring schemes; integrated with our Professional Services Shared Skills Framework.
• A range of generous family-friendly policies
• paid time off for parenting and caring emergencies
• access to menopause support in the workplace