Social Media Executive

London, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the social content engine for UGC-led storytelling, turning customer and trip-leader footage into engaging on-brand content and a searchable asset library that fuels campaigns and community-building.

  • Create and publish short-form videos for TikTok, Instagram, and other formats, on-road and in-office.
  • Build and maintain an organized UGC library, coordinating with Trip Leaders and marketing for timely feedback.
  • Monitor trends and performance to inform content decisions and improve audience engagement.

Job Description

  • Taking UCG from customers and our trip leaders to create content across our social channels in a range of content formats
  • Filming, editing and producing short-form video content for Reels, TikTok, Stories and other social formats
  • Creating content both in the office and on the road, capturing the people, places, food, laughs, friendships and moments that make Topdeck trips memorable
  • Appearing on camera where needed, from quick explainers to trend-led content and trip storytelling
  • Scheduling and posting content, writing captions and keeping channels active and consistent
  • Engaging with comments and messages to help build a stronger sense of community
  • Working with Trip Leaders, travellers and the marketing team to build an organised content library
  • Supporting campaigns with social-first ideas, quick-turnaround edits and paid social assets
  • Monitoring platform trends, content performance and audience behaviour to help improve what we create
  • Work with Tour Leaders for on the road content, ensuring prompt communications and feedback given
Topdeck Travel logo

Topdeck Travel

3.9 Glassdoor

Created for travellers aged 18-32 who plan their adventures with more thought than the average person (think lists, review comparisons and possibly a spreadsheet), Topdeck is the welcoming home to small group trips packed with more... More choice. More freedom. More must-see sights. More food experiences like cooking classes and street eat tours. More insider knowledge from expert Trip Leaders and city locals. More inclusions like efficient transport and safe, clean accommodation. Making the most of every second is a universal life experience. Doing that on a small group trip in Europe, Asia, New Zealand or North Africa is something that matters to us. It will to you, too.

Founded in 2003
London, England, GBR
120 employees (14 in marketing)
86% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
71.2K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
61.2%
Direct
29.1%
Referral
5.8%
Social
2.1%
Paid
1.6%

Headcount Trend

Current headcount: ~120

Marketing Team

Marketing Team Size
6 (5% of company)