Responsibilities

• You'll own The Wave's organic social media presence across Instagram, Facebook, LinkedIn, and Threads — from planning and directing photoshoot content on-site to designing posts, writing copy, and growing our following across each platform.
• Alongside organic content, you'll work closely with our performance marketing agency, supporting the delivery of paid social campaigns.
• You'll also take the lead on sourcing and managing influencer partnerships — identifying the right people, handling outreach, coordinating visits, and managing payment in kind arrangements end-to-end.
• Organically: Plan and manage a monthly content calendar across Instagram, Facebook, LinkedIn, and Threads.
• Direct our in-house Creative Executive to capture photo and video content on-site at The Wave, working with the wider Wavemaker team to plan shoots around sessions, events, and seasonal campaigns
• Design posts and stories using brand-aligned templates and your own creative judgment
• Write engaging, on-brand copy for all organic posts
• Monitor channel performance, report on key metrics (reach, engagement, follower growth), and use data to inform future content decisions
• Stay ahead of platform changes and content trends to keep our channels fresh and relevant
• Paid social support: Act as the day-to-day liaison with our performance marketing agency

Requirements

• Proven experience running brand social media accounts, with a portfolio you're proud of
• Strong visual eye - you know what looks good and what fits a brand
• Confident with video and photography
• Experience working with or supporting paid social campaigns
• Familiarity with social scheduling and analytics tools including Meta platforms: Business Manager, Meta Business Suite, Instagram, Facebook and Threads.
• Excellent written communication - clear, engaging, and adaptable to different tones and audiences
• Organised, self-sufficient, and comfortable managing multiple workstreams at once

Preferred

• Experience managing influencer or creator partnerships
• A background in or genuine affinity with surf, outdoor, or active lifestyle culture
• Basic graphic design skills (Canva, Adobe Express, or similar)
• Experience with content briefing for paid performance campaigns

Benefits

• 30 days paid holiday (inclusive of bank holidays).
• Free access to our staff surf sessions.
• Multiple discounts across our surf and other offerings.