Responsibilities

• Plan and manage the organic social media calendar across Not Just Travel's customer-facing channels.
• Write, create, schedule and publish engaging content aligned with campaigns, travel trends and seasonal opportunities.
• Produce compelling copy, imagery, reels and other short-form video content.
• Plan, film and edit social-first video, using Travel Consultant stories, customer experiences and campaign opportunities.
• Work closely with our Brand & Creative team, using approved templates and briefing new creative requirements.
• Capture authentic stories and user-generated content, ensuring appropriate permissions are in place.
• Monitor comments, messages and customer conversations, responding professionally or escalating where appropriate.
• Track audience growth, engagement, traffic and enquiry signals.
• Use performance data to understand what's working and improve future content.
• Stay on top of relevant social media trends and recommend creative ways to test new approaches.

Requirements

• Hands-on experience managing organic social media for a business or brand.
• Strong copywriting, storytelling and content creation skills.
• Confidence creating short-form video, including filming and editing.
• A good understanding of Facebook, Instagram and what drives engagement on each platform.
• Experience using social media analytics to improve content and performance.
• Confidence delivering training, guidance or community support.
• Sound judgement when responding to public comments, messages and sensitive situations.
• Strong organisation skills and the ability to manage a regular content calendar alongside campaign deadlines.
• An interest in travel and a good eye for visual content would be a real advantage.