Responsibilities

• Delivering both planned content and reactive responses to topics and relevant trending posts. Platforms include Instagram, Facebook, Strava, TikTok, X, and YouTube.
• Plan, brief and, where required, create engaging social media content to support our social media accounts. Working with the broader social media team, marketing team and content team, develop creative and effective social media campaigns and content themes.
• Build a strong knowledge of our customers and audience, lead on tailoring messages and content to appeal and reach our target audience. Balance key themes for our social media channels including: our Brand USPs, Services, Seasonal campaigns, Supplier/Trade brands, Partners and social-first campaigns.
• Work together with our digital marketing team to strategically boost organic posts, in line with strategy and budgets.
• Manage planning, execution and delivery and reporting of influencer campaigns and ambassador relationships.
• Monitoring competitor activity and providing updates on key trends in social media and new initiatives.
• Setting and measuring against brand KPIs and optimising campaigns to deliver effective campaigns. Building and delivering reports, analysing performance and opportunities across social media.
• Other areas of responsibility include budget management, purchase orders, contract support, kit orders for social media purposes and events support (occasionally).

Requirements

• Experience delivering engaging social media content across multiple platforms including Instagram, Facebook, TikTok and YouTube to drive community engagement and customer acquisition
• Demonstrate an understanding of different social content formats and channel-specific needs
• Experience of planning, writing and publishing social media content.
• Experience of managing and maintaining social media campaigns with proven success.
• The ability to create social video content from a mobile device using social media apps, such as Instagram Reels, TikTok, CapCut.
• Ability to provide social media performance reporting and analysis.
• Experience of social media analytics tools such as Meta Business Suite, Google Analytics.
• Creative thinking

Preferred

• Experience managing ambassadors or influencers (desirable)
• Experience in the retail sector (desirable)
• Knowledge and experience managing Strava communities (desirable)
• Experience working with creative teams, including writing briefs. (desirable)
• Experience working in across consumers brands, either agency-side or inhouse (desirable)
• Experience managing multiple (different) brand channels, demonstrating understanding of applying different brand guidelines and TOV to reach target audiences (desirable)

Benefits

• Hybrid working options to support your work-life balance
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub