Social Media Executive - Beauty Industry

Redhill, Surrey, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own social presence and content engine across beauty-focused channels by balancing organic and paid, creator partnerships, and community care to drive trend-driven results and weekly analytics.

  • Channel ownership: manage cross‑channel social campaigns on TikTok and Meta plus creator/UGC partnerships.
  • Content & copy: produce on-brand photography, video, design, and copy with channel-specific angles and fast trend adaptation.
  • Collaboration & ops: align with the marketing team and social assistants while providing PR/event support when needed.

Job Description

Responsibilities

  • Manage and execute organic and paid social media campaigns across TikTok and Meta platforms.
  • Create engaging content including photography, design, and video editing tailored to each channel.
  • Write compelling copy and ensure consistent tone of voice across all social platforms and campaigns.
  • Schedule content, manage community interaction, and respond to customer service queries via social media.
  • Monitor platform analytics and report on performance weekly, monthly, and quarterly.
  • Stay up to date with social media trends, proposing new ideas and platform updates.
  • Work with content creators and influencers on a gifting/UGC basis
  • Identify and manage collaborative partnerships for social competitions and campaigns.
  • Provide PR and event support when required.
  • Collaborate closely with social media assistants & wider marketing team to deliver key objectives.

Requirements

  • Minimum 2 years' experience in a similar social media role within a beauty, lifestyle, or FMCG brand.
  • Proven experience with content creation, including photography, video editing, and design.
  • Strong copywriting and communication skills.
  • Working knowledge of social media scheduling and analytics tools (e.g., Meta Business Suite, Later, Canva, etc.).
  • A creative mindset with a strong understanding of social trends and platform nuances.
  • Organised, proactive, and able to manage multiple tasks and campaigns at once.

Preferred

  • Experience with influencer outreach and UGC campaigns
  • Basic email and website CMS experience
  • A love for beauty brands and an understanding of the industry landscape

Benefits

  • Company pension
  • Employee discount
  • Free parking
  • Health & wellbeing programme
  • On-site parking
Graphters Ltd logo

Graphters Ltd

Graphters Limited is a publishing company based out of United Kingdom.

Founded in 1984
GBR
13 employees (1 in marketing)

Headcount Trend

Current headcount: ~13

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