Responsibilities

• Take ownership of and develop the overall marketing strategy, brand direction and identity.
• Build Learnamals' social media presence from the ground up across relevant platforms.
• Lead and develop content production, including short-form video, social content and other creative marketing assets.
• Grow the Learnamals audience through compelling content, campaigns, partnerships and community building.
• Build communities and establish long-term partnerships within the toys, games, education and edutainment industries.
• Develop influencer, creator, affiliate and other partnership opportunities to expand the reach of the brand.
• Build marketing processes across email, website and other customer touchpoints to improve conversion and retention rates.
• Explore and develop new marketing channels and opportunities as the company grows.
• Track performance using key metrics and use data to continually improve future campaigns.
• Work closely with the Sales Partner to ensure marketing activity supports commercial opportunities and wider business growth.

Requirements

• Previous experience in Social Media Marketing - some experience would be necessary.
• Previous experience in building successful online brands would be ideal but is not necessary.
• Experience within the Toys, Games, Education, Children's Products or Edutainment industries would be ideal but is not necessary.

Benefits

• Net Revenue Share model. Starting at 5%, increasing to 7.5% through measurable milestones. Long-term growth and success will rise to 10%. (Includes all sales channels except Amazon due to associated costs – agreement will be decided at a later date. All retail channels included.)
• Long-term equity pathway can be made available.
• Unlimited time off whenever you need.
• Fully remote working.
• Flexible working hours – Choose the most effective times you know you can work.
• Freedom and Autonomy – ownership over the marketing strategy, campaigns and key marketing decisions.
• Additional leave
• Casual dress
• Flexitime
• Profit sharing