Responsibilities

• Visiting our roastery and coffee shops to capture short-form video and photography for Instagram, TikTok, LinkedIn, etc. — think barista craft, origin stories, customer interactions and behind-the-scenes roastery moments.
• Editing and publishing content natively for each platform, staying ahead of trends, viral audio, and algorithm changes to keep our engagement sharp.
• Writing and designing our customer email newsletter (via Mailchimp or Klaviyo) — turning on-the-ground stories into engaging updates on new origins, events, and promotions.
• Managing daily engagement across all channels — replying to comments, sparking conversations, and nurturing the community we've built.
• Owning the content calendar, ensuring everything published is consistent with our visual guidelines and warm, knowledgeable tone of voice.
• Designing on-brand in-store materials consistent with our visual identity — posters, promotional signage, and point-of-sale assets — whenever we have a new launch, seasonal promotion, or campaign running across our shops.
• Pitching gifting and partnership opportunities with London-based food, lifestyle, and cultural creators.
• Writing creative blogs for our website, and briefs for co-marketing and digital PR campaigns that introduce Hermanos to new audiences.
• Curating user-generated content (UGC) to amplify our community's love for the brand across owned channels.
• Handling basic Shopify updates — adding new coffee profiles, launching promotions, and refreshing digital assets.

Requirements

• Experience: 2–4 years of experience in social media and content creation for a lifestyle, food & beverage, hospitality, or DTC brand.
• Creative toolkit: Strong mobile videography and editing skills — confident with CapCut or similar apps, as well as Adobe Photoshop, Illustrator, and Canva or Figma.
• Commercial awareness: Commercial mindset — you understand that a great campaign should translate into targeted brand awareness, coffees sold, and customers through the door - not just likes.
• Tech fluency: Comfortable with using Shopify for basic updates, hands-on experience with an email platform such as Klaviyo or Mailchimp, and using the MS Office suite.
• Passion: A genuine interest in specialty coffee and the communities — in Colombia and the UK — that make it possible. You\'re a storyteller who finds meaning in the end-to-end value chain.

Benefits

• Growth: Direct access to founders and leadership in a fast-growing brand entering international markets.
• Wellbeing: 25 days holiday + Bank Holidays, your birthday off, and a 24/7 Employee Assistance Programme.
• Coffee: Unlimited free coffee drinks in-store, plus a free bag of beans every month to take home.
• Discounts: 30% off food in all our shops when you\'re not working, plus 10% off retail merchandise.
• Training: A training budget to deepen both your digital marketing skills and specialty coffee expertise.