The health crisis didn’t start because people lost discipline.It started when food stopped being food.Ultra‐processed ingredients, chemical additives, seed oils, liquid sugar, and “convenience” stripped the friction out of eating. The system rewards products that bypass fullness, hijack cravings, and keep you hungry.If you feel like you’re fighting your own brain around food, exhausted from meal planning, tracking, and failing again, your doctor says “everything looks normal,” but you feel anything but. That’s not a personal failure. That’s an environmental mismatch.