Responsibilities

• Growth strategy
• Develop and execute growth strategies across social media, email, blogs, SEO, events, influencers and emerging AI search channels.
• Create fresh growth hacking and guerrilla marketing ideas to help Stoa acquire customers, increase deposits and attract merchant interest.
• Turn Stoa’s core idea — savings powering spending — into simple, memorable campaigns that customers, merchants and partners can understand.
• Identify new content angles, campaign themes and distribution tactics that help Stoa cut through.
• Social media
• Create, schedule and post content across Stoa’s key channels including LinkedIn, Instagram, TikTok, YouTube and X.
• Post consistently across priority platforms, with a target of two posts per day where relevant.
• Develop founder-led content, product explainers, short videos, carousels, polls, customer education posts, merchant stories and campaign assets.
• Track performance and improve content based on reach, engagement, leads, sign-ups and conversion.
• Stay close to trends, formats and platform changes so Stoa’s content feels fresh and relevant.

Requirements

• You should be confident creating content, writing copy, posting, scheduling, running campaigns and reporting on performance.
• You should understand that content and events are not just for awareness, they need to help drive customers, deposits, merchant interest and revenue.
• We are looking for someone who can make financial ideas simple, human and engaging.
• You should be comfortable with fast-moving startup work, guerrilla marketing, low-cost growth tactics and constant experimentation.

Preferred

• Experience across social media, email marketing, newsletters, blogs, events, influencers, SEO, analytics, CRM tools, content scheduling tools, AI tools and basic video editing would be valuable.

Benefits

• Competitive salary
• Equity / ESOP
• Pension
• 30 days holiday
• Hybrid working (office in central London)
• Opportunity to help grow a category-defining fintech from an early stage