Responsibilities

• Creating audience-first content by translating the CIPD's expertise and research into accessible, platform-native content such as short-form video, reels and TikTok-style content, carousel explainers and quick-hit insights
• Working closely with internal subject matter experts to make complex workforce topics relevant and compelling for HR practitioners and organisational decision-makers
• Presenting on camera - planning, filming and editing short-form video content. Presenting on topics like professional development, membership benefits, event coverage and broader people-profession insights.
• Engaging with people professionals on LinkedIn - celebrating milestones like membership upgrades, event attendance and career progression
• Spotting and amplifying member stories across the CIPD channels
• Using data to sharpen content by tracking social trends and audience behaviour to keep content relevant
• Using analytics to optimise reach and performance, and test new formats and approaches
• Collaborating across teams, partnering with the Social Media Manager and the Social Media Content Creator (who focuses on students and early careers audience) to deliver the wider social strategy
• Working with marketing, content, membership and policy teams on campaigns for practitioner and organisational audiences.

Requirements

• Experience of managing live social channels
• Evidence of growth and or impact on those channels
• Experience of content/social media campaign planning
• Experience creating engaging social media content
• Strong understanding of short-form video and platform-native content formats
• Confidence presenting and communicating clearly on camera
• Ability to translate complex or professional topics into clear, engaging content
• Ability to interpret metrics and use insights to iterate quickly, not just to report
• Algorithm awareness
• Trend spotting and trialling/testing new ideas

Benefits

• We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also support colleagues at different life stages, with enhanced parental leave, fertility and family-forming support, and support for those who are full-time carers for their loved ones.