Responsibilities

• Develop and execute creative content strategies tailored to various social media channels, including Instagram, Facebook, YouTube, and TikTok
• Produce high-quality visual and written content such as images, videos, stories, reels, and posts that align with brand voice and marketing goals
• Manage daily social media activities by scheduling posts, monitoring engagement, and responding to comments and messages in a timely manner
• Collaborate with cross-functional teams to gather insights and ensure content consistency across all platforms
• Track performance metrics using social media management tools; analyze data to optimize future content strategies for increased reach and engagement
• Stay informed about emerging trends, platform updates, and best practices in social media management and public relations
• Support the planning and execution of online campaigns that enhance brand visibility and foster community interaction

Requirements

• Proven experience in social media management or content creation with a strong portfolio of work demonstrating creativity and originality
• Excellent written communication skills with the ability to craft engaging narratives tailored to target audiences
• Knowledge of public relations principles to effectively manage brand reputation online
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social
• Strong understanding of digital trends, platform algorithms, and audience engagement tactics
• Ability to work independently while managing multiple projects in a fast-paced environment
• Basic graphic design skills or experience with editing software like Adobe Creative Suite is a plus

Benefits

• Casual dress
• Employee discount
• Free parking
• On-site parking
• Store discount