Responsibilities

• Own and maintain DFDS’s social media calendar across Facebook, Instagram, TikTok and LinkedIn, coordinating content and publishing schedules to ensure a consistent and engaging presence.
• Create, publish and optimising organic social content; adapting formats, messaging and posting cadence to support brand, campaign and commercial objectives.
• Monitor and managing customer conversations, responding to community interactions and working closely with Customer Care teams to ensure queries, complaints and escalations are handled effectively.
• Using social listening and performance data to monitor sentiment, identify emerging trends and provide actionable audience insights to Marketing, Brand and Commercial stakeholders.
• Build and strengthening DFDS’s online communities through proactive engagement, identifying opportunities to join relevant conversations while ensuring all activity follows DFDS brand, governance and community guidelines.

Requirements

• You’re a social media enthusiast with 1–2 years’ experience in social media, digital marketing, content or a similar role.
• You’ll have a strong understanding of major social platforms and emerging trends, with hands-on experience creating, managing and evaluating social content and campaigns.
• You can demonstrate creative thinking skills as well as strong organisation and attention to detail.
• You’ll be confident managing content calendars and publishing schedules, while bringing excellent communication and relationship-building skills and the ability to engage with customers and online communities professionally.
• You’ll be naturally curious and commercially minded, with an interest in understanding what drives audiences and keeps conversations moving.
• You’ll have experience using data to identify trends and turn insights into actionable recommendations.
• You’ll also understand the importance of brand consistency, governance and content compliance, and be comfortable working collaboratively with Marketing, Customer Care, Brand, Content and Commercial teams.

Benefits

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.