Own the social content lifecycle for a national children’s art education brand, guiding creators and franchise partners to deliver on-brand, engaging content across multiple platforms and campaigns.

• Plan, create and schedule content across Instagram, Facebook, TikTok, YouTube Shorts and LinkedIn
• Write engaging captions and support the creation of visual content aligned with the Cygnets brand
• Manage content scheduling and maintain a consistent social media presence
• Support daily community engagement including comments, DMs and audience interaction
• Help maintain a warm, friendly and responsive online brand presence
• Monitor trends, engagement and performance metrics to help improve content performance
• Coordinate with franchisees to source and share local stories, photos and content
• Monitor franchisee social channels to help maintain strong brand consistency and best practice across the network
• Assist with the setup, scheduling and monitoring of Meta ad campaigns
• Support campaign reporting and performance tracking
• Work alongside the Marketing Manager on seasonal campaigns, franchise recruitment campaigns and workshop promotions

• Experience managing social media for a brand or organisation
• Strong copywriting and caption-writing skills
• Experience using Canva and social media scheduling tools
• Confident using Meta Business Suite
• Good understanding of Instagram, Facebook and short-form content trends
• Strong organisational and communication skills

• Experience with Meta Ads
• Basic editing and formatting of short-form video content
• Experience working within education, children’s activities, franchises or creative industries
• Experience using email marketing or website CMS platforms

• Flexible remote working
• Permanent employed role
• Opportunity to grow within a fast-growing national brand
• Supportive and collaborative HQ team
• Genuine long-term progression opportunities as the business scales
• Opportunity to contribute to exciting future projects including online learning, national initiatives and international growth