Responsibilities

• Strategic delivery - lead our social and community strategy to drive business growth by attracting new customer and building brand loyalty
• Commission, curate and create content – work closely with brand ambassadors and colleagues across Alpkit to identify and bring stories to life through our content
• Content planning – plan, tailor and schedule content across our channels to align with campaign plans, product launches and partnership activations
• Brand consistency - ensure the social content we publish, including ambassador collaborations, are visually compelling and aligned with our brand identity, campaigns and tone of voice.
• Performance analysis – monitor social performance and leverage insights to optimise commercial performance and incrementally grow the return on investment in our social channels
• Innovation and trends – keep abreast and respond to social media trends and platform updates, including making recommendations to the wider team on how we can capitalise on new opportunities
• Community Management – manage our network of brand ambassadors and one-off collaborators. This includes identify new ambassadors and collaborators, setting clear objectives for each engagement, managing the relationships to ensure agreed deliverables are met, reviewing the effectiveness of the content and collaboration, and retiring relationships as required.
• Storytelling - have an ear for great storytelling and work with others to bring those stories to life through visually attractive and compelling content
• Insight and engagement – work with Head of Marketing to gain insights into our customers and ensure social campaign plans are data-driven and engaging with appropriate audience segments
• Budget management – manage the sponsorship and social budget to ensure activities are conducted in a cost-efficient manner and maximise the return on investment

Requirements

• Proven experience in using social media to drive business goals, including collaborating with influencers and/or brand ambassadors, and day-to-day content planning and channel management
• Commercial mindset, with strong understanding of social media platforms, algorithms, and best practices and how they can be leveraged to attract new customers and build brand loyalty
• Highly organised and proactive with strong project management skills and the ability to prioritise effectively
• Excellent written and verbal communication skills, with a knack for storytelling and brand narrative
• Ability to use tools such as Insta 360, Canva and CapCut to create and edit high-quality and visually compelling content
• Proven experience in building relationships and working collaboratively with internal and external contacts to meet business goals
• An appreciation of our values and mission as a sustainable outdoor business
• A love of adventure – an immediate understanding of our products and audience is not essential but will give you a head start in the role

Benefits

• We’re proud to be a Living Wage Foundation Employer , and we offer generous discounts for you, family, and friends.
• Extra holiday purchase , cycle-to-work scheme, life insurance, enhanced pension scheme and a green commuting scheme to keep things flexible and sustainable.
• Hybrid working with an open plan office space
• Opportunities for growth, learning, and being part of a team that’s as passionate about the outdoors as you are.