Company overview

There was a time when we had a lot of time free, so we stumbled into the outdoors. We worked in an outdoor shop, saved some cash, and got ourselves kitted out. We travelled, did some routes and life was good. Then our kit started falling apart, we were no longer students and we realised the cost of replacing it. As we waited to pick up yet another x-xtra large fleece in the sales we patched up our waterproofs and wore an extra jumper in our smelly sleeping bags.During this time we realised that the passing years had taught us something, we had the experience to create something new.And somewhere therein lays the real story of how Alpkit.comTM was born. Born out of the passion for outdoor activity and not accepting the costs involved in getting quality equipment in our sacks. Four ordinary people trying to make some thing extraordinary. And why Alpkit.comTM? it's just a name.. we go to the alps, we climb, we paddle, we board, we visit our in laws.. we produce kit.. we didn't want it to be complicated.
Founded in 2004
Nottingham, England, GBR
87 employees (8 in marketing)
50% recommend to a friend
35% positive business outlook

Salaries

Typical salary range

£27,000 – £33,000

/ yr

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People

Marketing leadership

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.4% year over year

Funding

Total funding

$6.5M

Last raise

Undisclosed, 6 months ago

Funding history

Jan 2026

Funding Round Alpkit

Oct 2022

Equity Crowdfunding Alpkit · $3.1M

Jun 2020

Equity Crowdfunding Alpkit · $1.8M

Oct 2018

Venture Round Alpkit · $1.3M

Dec 2017

Debt Financing Alpkit · $266.5K

Audience

Monthly website visitors
565.6K
Month over month-8.8%
Quarter over quarter-5.5%
Top sourceSearch (52%)
Ad budget per month$0.0
Average search rank36.4
Traffic source mix
Search
52%
Direct
30.8%
Referral
3.9%
Social
3%
Paid referral
2.7%

LinkedIn followers

Follower count and growth

Total followers

9.3K

12-mo growth

+17.6%

Monthly growth

+3.8%

News

Links