Social Media & Community Executive

London, UK (Hybrid)

£30K/yr – £35K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand’s social content engine and growth experiments across viral short-form video, on-camera storytelling with founders, ambassador networks, and influencer partnerships to drive downloads and active users.

  • Growth Engine: Build and scale content, events, and referral programs that measurably lift installs and engagement.
  • Owner Roles: Align ambassador work, influencer collaborations, and creator-facing campaigns with the audience and product goals.
  • Optimization: Continuously test and double down on tactics that move the needle based on data insights.

Job Description

Responsibilities

  • Creating short-form content (TikTok, Reels) engineered to go viral - not just look nice
  • Being on camera and comfortable directing the founders in content creation
  • Running walking events and challenges primarily as content opportunities
  • Building ambassador programmes at universities and locally
  • Identifying and working with influencers who actually align with our audience
  • Running referral pushes and user challenges that drive downloads
  • Analysing what actually moves the needle - and doing more of it

Requirements

  • You’ve managed brand social accounts - not just your personal page. You have numbers to back it up.
  • 2+ years of relevant experience.
  • High energy, camera-ready, no ego. You're happy to film, edit, and be the face of the brand when needed.
  • Commercially minded. You care about downloads and active users, not just aesthetics and engagement rate.
  • You move fast. You don’t need permission to test something, and you don’t wait to be told what to do next.
  • London-based and love it. You’re out and about, not behind a desk.

Benefits

  • 25 days annual leave + bank holidays, and a day off in your birthday week
  • Just the right amount of team activities
  • Flexible working with an assigned desk at our London office
  • Generous equity package in a high-growth business
Paace logo

Paace

Changing the world's relationship with exercise, one paace at a time. By leveraging financial and social incentives, our app helps people unlock the value of their movement.Download the app, earn Paace Points and spend them on a range of amazing brands. It's time to get moving and get earning.

Founded in 2022
London, England, GBR
4 employees

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
48.9%
Direct
38.8%
Referral
7%
Social
4.1%
Paid
1.1%

Headcount Trend

Current headcount: ~4

Marketing Team

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1