Responsibilities

• Develop and deliver Group social media strategies aligned to organisational priorities, campaigns, admissions cycles and events.
• Manage and maintain all relevant social media platforms across multiple brands, including Facebook, Instagram, LinkedIn, YouTube and emerging channels.
• Develop and maintain social media content calendars aligned to marketing campaigns, organisational priorities and stakeholder engagement objectives.
• Create, schedule and publish engaging content across multiple platforms.
• Monitor engagement, respond to comments and messages and nurture positive online communities.
• Ensure brand consistency, tone of voice and messaging across all organisations and platforms.
• Monitor platform performance and audience engagement, identifying opportunities for improvement.
• Create compelling and engaging social media content, including graphics, reels, short-form videos, stories and promotional assets.
• Capture photography and video content across schools, Forest School settings, events and community activities.
• Write engaging, audience-focused copy tailored to different platforms and stakeholder groups.

Requirements

• Proven experience managing multiple social media accounts, platforms and audiences.
• Experience developing and delivering social media strategies across multiple brands or stakeholder groups.
• Experience running and optimising paid social media campaigns.
• Strong design skills using Canva, Adobe Creative Suite or equivalent creative platforms.
• Experience creating and editing video content, including short-form video and social-first content.
• Excellent written communication and copywriting skills.
• Experience creating content tailored to different audiences and platforms.
• Strong understanding of social media analytics and performance reporting.
• Strong analytical ability and confidence interpreting engagement, campaign and audience data.
• Experience conducting competitor analysis and identifying opportunities to improve engagement and visibility.

Preferred

• Experience within education, childcare, charitable or not-for-profit sectors.
• Experience using Meta Business Manager, LinkedIn Campaign Manager and similar advertising platforms.
• Photography and videography experience.
• Understanding of reputation management and crisis communications.

Benefits

• Hybrid working opportunities
• A supportive and collaborative team
• Professional development and learning opportunities
• The opportunity to shape the social media presence of a growing organisation
• A varied and creative role with genuine autonomy
• A strong commitment to work-life balance
• The chance to make a positive impact through education and outdoor learning
• Casual dress
• Cycle to work scheme
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Work from home