Responsibilities

• Assist in developing and implementing social media strategies that align with brand goals
• Create, curate, and schedule compelling content across multiple social media channels including Facebook, Instagram, Twitter, LinkedIn, and others
• Monitor social media platforms for engagement opportunities, respond to comments, messages, and inquiries promptly
• Support the planning and execution of online campaigns, promotions, and events to boost audience engagement
• Track and analyze social media metrics to measure campaign effectiveness and identify areas for improvement
• Collaborate with the marketing team to ensure consistent messaging and branding across all digital channels
• Maintain up-to-date knowledge of social media trends, tools, and best practices in public relations

Requirements

• Excellent written communication skills with an eye for engaging storytelling and brand voice
• Knowledge of public relations principles and experience in community engagement is desirable
• Ability to work independently while collaborating effectively within a team environment
• Creative mindset with attention to detail and a proactive approach to learning new skills

Preferred

• Previous experience managing social media accounts or assisting with digital marketing campaigns is preferred
• Strong understanding of social media management tools such as Hootsuite, Buffer, or Sprout Social is a plus