Social Media Account Director at McKenna Townsend | Ringwood, City of Southampton, UK

McKenna Townsend

Social Media Account Director

Ringwood, City of Southampton, UK (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own social strategy and campaign direction across multiple channels, turning audience insights into measurable growth through KPI-driven planning and compelling storytelling.

Strategic planning and campaign direction across paid and organic programs
Audience development and multimedia content creation to drive engagement
KPIs, reporting, and ROI framing to deliver client-ready insights

Job Description

Own social strategy and campaign direction across LinkedIn, YouTube, Facebook, Instagram, and TikTok, tying paid and organic programs to client goals.

Strategic planning – paid and organic
Understanding and continually developing social media KPIs, reporting and tracking methodologies – benchmarking and ROI
Building and developing audiences
Developing creative and engaging multimedia content
Managing the day-to-day handling of all social media channels, such as LinkedIn, YouTube, Facebook, Instagram and TikTok
Posting/scheduling
Setting up, managing and in-depth reporting on paid programmes

McKenna Townsend

McKenna Townsend is an award-winning, full-service marketing communications and PR agency. We are experts across specialist sectors including marine and maritime marketing, franchise development, retail brand awareness, food and beverage PR and care homes and retirement living sales. Our team has a wealth of experience in creating and implementing inspiring PR, creative, advertising, design, media buying, digital and social campaigns – that build brand and product awareness, enhance reputations, engage audiences, and drive traffic and sales.Our team’s expertise includes the planning and implementation of numerous national, regional and global programmes and campaigns. We have considerable expertise in both B2B and B2C marketing communications and some of the brands supported include AkzoNobel, YANMAR, Yamaha, Coeliac UK, Williams Jet Tenders, D-Marin, VETUS, Smartgyro, Gong cha and Rightboat.The agency has a dedicated sustainability division, The Marine Social Responsibility Consultancy, that helps companies and brands to develop strategic ESG and CSR programmes that connect positively with our oceans and seas.We are driven by being integral to our clients’ marketing and PR programmes with a relentless pursuit of results.

Founded in 2003

Ringwood, England, GBR

11 employees (4 in marketing)

www.mckennatownsend.com