Responsibilities

• Serving up engaging retail campaigns that transform browsing shoppers into loyal Le Creuset enthusiasts through meaningful and memorable experiences.
• Bringing our experiential retail strategy to life through hands-on activations, from live cooking demonstrations and skills workshops to exclusive tasting events and VIP experiences.
• Partnering with Retail Area Managers to deliver a calendar of in-store, virtual and destination events that inspire customers and drive footfall.
• Creating seamless customer journeys that connect activity across stores, digital channels and wider marketing campaigns.
• Working closely with our Visual Merchandising teams to continuously refine and elevate the in-store experience, ensuring every touchpoint reflects our premium brand standards.
• Developing thoughtful gifting, personalisation and aftercare experiences that add an extra sprinkle of delight and encourage long-term loyalty.
• Supporting the launch of new boutiques and pop-up locations by helping embed them within their local communities and lifestyle networks.
• Delivering marketing campaigns and activations for key retail partners, ensuring all activity is executed on time and to the highest standard.
• Managing point-of-sale programmes across both wholesale and own retail channels, ensuring stores are equipped with the right materials at the right time.
• Working closely with agencies and suppliers to manage POS production, stock levels, distribution and budgets effectively.

Requirements

• Proven experience in Retail Marketing, Shopper Marketing, Experiential Marketing, Brand Activation or a related discipline within a premium, luxury, lifestyle, hospitality or consumer-facing brand.
• A strong track record of planning and delivering in-store campaigns, customer events, experiential activations and engagement programmes that drive brand awareness, footfall and loyalty.
• Experience creating premium retail experiences, including retail theatre, visual merchandising initiatives, launch events and customer-focused activations.
• Excellent project management skills, with experience coordinating multiple stakeholders, agencies, suppliers and operational teams to deliver high-quality marketing activity on time and within budget.
• Strong commercial awareness and experience measuring success through key retail metrics, using data and insights to continuously improve performance.
• An understanding of direct-to-consumer retail environments and a passion for creating memorable customer journeys from first interaction through to purchase and beyond.
• Experience managing marketing materials, point-of-sale programmes, event logistics and operational delivery within a retail environment.
• Outstanding communication, stakeholder management and relationship-building skills.
• A degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.

Preferred

• Creative and customer-focused, with a passion for delivering experiences that surprise, delight and inspire.
• Highly organised, with the ability to keep multiple projects simmering at once while maintaining exceptional attention to detail.
• A natural collaborator who builds strong relationships across teams, agencies, suppliers and retail partners.
• Proactive and solutions-oriented, always ready to roll up your sleeves and make things happen.
• Commercially minded, able to balance creativity with results and understand what drives retail performance.
• Adaptable and energetic, thriving in a fast-paced environment where no two days look quite the same.
• Curious and innovative, always on the lookout for fresh ideas, emerging trends and new ways to engage customers.
• Confident communicating with a wide range of stakeholders and comfortable influencing others to achieve shared goals.
• Passionate about premium brands and creating experiences that transform stores from places to shop into destinations customers want to visit again and again.