Responsibilities

• Create clear, engaging and accurate content across Wren’s website, blogs, buying guides, customer stories and PR activity.
• Research topics thoroughly and work from briefs to produce well-sourced, useful content.
• Apply on-page SEO best practice, including search intent, headings, metadata, internal linking and natural keyword use.
• Write consistently in Wren’s tone of voice, adapting style by channel while keeping the brand clear and consistent.
• Produce trustworthy content that reflects expertise, authority and customer need.
• Self-edit to a high standard for clarity, accuracy, grammar and readability.
• Update and improve existing content to maintain accuracy, relevance and search performance.
• Write content that supports visibility across traditional search and emerging AI search platforms.
• Work closely with the Content, SEO, PR and wider Marketing teams to plan, create and publish content
• You must comply with all Health & Safety policies, procedures, and responsibilities outlined within the Integrated Management System

Requirements

• 4+ years' experience writing SEO content (in-house, agency or freelance).
• Proven success improving organic traffic, engagement and conversions.
• Strong knowledge of on-page SEO, search intent and content optimisation.
• Excellent writing, grammar and attention to detail.
• Skilled at researching and simplifying complex topics.
• Experience updating content using SEO data and trends.
• Proficient with Ahrefs, Semrush and Google Search Console.
• Understanding of AI search and its impact on content discovery.

Benefits

• Life Assurance after 2 years' service
• Access to Benenden health and discount platform after 1 years of continuous service
• EE discount
• Staff discount on purchasing a kitchen/bedroom after 1 year of continuous service
• Eye Care Vouchers
• Refer a Friend Scheme
• Free onsite parking and gym
• Subsidised canteens on site