Senior Writer & Content Marketing Strategist at Hg2 Content Lab | London, UK

Hg2 Content Lab

Senior Writer & Content Marketing Strategist

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the editorial content lifecycle for luxury hospitality and lifestyle brands, shaping tone, accuracy, and storytelling across CRM, web, and destination content while coordinating multi-stakeholder workflows to align with brand and campaign goals.

Editorial Operations: Manage briefs, timelines, approvals, and collaboration with writers, freelancers, translators, and partners.
Content Strategy & Quality: Develop angles, ensure accuracy, and maintain brand alignment with audience objectives and campaigns.
Cross-Account Collaboration: Drive workflow improvements with the Editorial Lead, account teams, and creatives to mitigate risks and deliver on briefs.

Job Description

Write and develop editorial content across hospitality, travel, luxury lifestyle, wellness, food and beverage, and cultural topics
Produce CRM copy, newsletters, web copy, destination content, and campaign content across multiple client accounts
Adapt tone of voice across different luxury brands and audiences
Conduct research to ensure content is accurate, commercially relevant, and well-informed
Contribute strategic editorial ideas, marketing angles, seasonal angles, and storytelling opportunities
Support content development that aligns with broader brand positioning, campaign priorities, and audience objectives
Manage content workflows across assigned accounts from briefing through to final delivery
Maintain oversight across timelines, deliverables, approvals, and project status updates
Coordinate writers, freelancers, translators, and supporting contributors where required
Ensure briefs are clear, structured, and contain the necessary information for efficient editorial execution

Previous experience within editorial, publishing, content marketing, journalism, luxury hospitality, or agency environments
Strong organisational and time-management skills
Excellent written and verbal communication abilities
Experience managing projects, timelines, and multiple stakeholders simultaneously
Confident using collaborative project management tools (e.g. Airtable and Google Workspace)
Ability to work independently while maintaining high standards and accountability

Experience within hospitality, travel, luxury, editorial, publishing, or agency sectors preferred

Hg2 Content Lab

Hg2 is an international content and marketing agency specialising in high-end editorial, brand storytelling, and strategy. We deliver tailored solutions across content strategy, tone of voice development, content creation, transcreation, translation, and SEO optimisation — helping brands refine how they communicate and connect with their audiences.With a rich background in publishing and a legacy of storytelling, we partner with aspirational and established brands in the luxury, hospitality, and lifestyle sectors. Our work captures a brand’s true voice and ensures it resonates where it matters most.At Hg2, content is crafted by writers with experience at some of the world’s most respected publications — bringing an editorial sharpness that sparks curiosity, builds loyalty, and drives results.From blogs that build followings to emails that convert, we turn words into action. Whether it’s social content that sparks conversation or print guides that captivate, we make every word count — creating content with staying power.Born from A Hedonist’s Guide to..., our acclaimed series of luxury travel guides, Hg2 blends two decades of editorial excellence, strategic insight, and cultural intuition. Our legacy is defined not just by creativity, but by a refined instinct for what makes a brand truly unforgettable.Past and present clients include Aston Martin, Avis, Beaumier, Corinthia Hotels, Fever-Tree, Insight Vacations, Jumeirah, Killik & Co, Red Carnation Hotels, Rocco Forte Hotels, Sipsmith, The Set, Trafalgar Travel, Tumi, Virgin Atlantic, and Zipcar (UK & North America).

Founded in 2003

London, England, GBR

14 employees (8 in marketing)

www.hg2.com